Next-Gen Platform.
Next-Level Results.

From Ericsson Emodo

Quality, Innovation and Durable Solutions for Today’s Advertising

Who we are

Emodo is an Ericsson company. A leading telecom and innovator of 5G and AI solutions, Ericsson elevates human connections, capabilities and experiences in more than 150 countries. Emodo harnesses that expertise, connectivity and legacy of innovation to deliver next-gen solutions for advertising and next-level customer connections for brands.

Emodo is one of the fastest-growing, independent providers of advertising solutions.

What we do

Our media, audience and creative solutions enable leading brands to think bigger and realize the full power of mobile advertising. Our solutions for publishers unlock a range of inventory monetization opportunities. Together, they provide a path-optimized, privacy-protected environment that improves the quality and performance of advertising for both buyers and sellers.

Why we’re different

We’ve rearchitected the advertising ecosystem, so it’s cleaner, more durable and makes advertising more effective for everyone involved. The Emodo platform enables peerless innovation, impact and creativity by harnessing the power of AI, 5G, augmented reality and other future-proof technologies. By applying predictive models, pre-bid, Emodo proactively identifies top-performing inventory and eliminates waste and fraud. When it comes to targeting, our AI algorithms verify the quality of audiences that have device IDs and predict the addressability of those that don’t. And, our advanced models are trained by the most accurate data sets available – including the data from mobile networks.

How we roll

Our high-impact advertising solutions are available through every leading DSP or as a Managed Service. And, everything we offer is built and backed by our highly-experienced, world-class team.

Quality, Innovation and Durable Solutions for Today’s Advertising

Who we are

Emodo is an Ericsson company. Ericsson powers just about every mobile connection in the U.S. As a leading innovator of 5G and AI solutions, Ericsson elevates human connections, capabilities and experiences in more than 150 countries around the world. Emodo harnesses that expertise, connectivity and legacy of innovation to deliver next-gen solutions for advertising and next-level customer connections for brands.

Emodo is one of the fastest-growing, independent providers of advertising solutions.

What we do

Our media, audience and creative solutions enable leading brands to think bigger and realize the full power of mobile advertising. Our solutions for publishers unlock a range of inventory monetization opportunities. Together, they provide a path-optimized, privacy-protected environment that improves the quality and performance of advertising for both buyers and sellers.

Why we’re different

We’ve rearchitected the advertising ecosystem, so it’s cleaner, more durable and makes advertising more effective for everyone involved. The Emodo platform enables peerless innovation, impact and creativity by harnessing the power of AI, 5G, augmented reality and other future-proof technologies. By applying predictive models, pre-bid, Emodo proactively identifies top-performing inventory and eliminates waste and fraud. When it comes to targeting, our AI algorithms verify the quality of audiences that have device IDs and predict the addressability of those that don’t. And, our models are trained by the most accurate data sets available – including the data from mobile networks.

How we roll

Our high-impact advertising solutions are available through every leading DSP or through Emodo Managed Service. And, everything we offer is built and backed by our proud, persnickety, world-class team.

Our Management Team

Alistair Goodman
General Manager

Ken Coffee
Chief Financial Officer

Damian McKenna
Chief Business Officer

Dan Parkes
Chief Technology Officer

Todd Touesnard
SVP, Product & Data Science

Kelly Anderson
SVP, Legal and Data Privacy/Protection

Westley Gillard
VP Business Development EMEA

Megan Saunders
SVP Global Marketing & Growth

Our Management Team

Alistair Goodman
General Manager

Ken Coffee
Chief Financial Officer

Damian McKenna
Chief Business Officer

Dan Parkes
Chief Technology Officer

Todd Touesnard
SVP, Product & Data Science

Kelly Anderson
SVP, Legal and Data Privacy/Protection

Westley Gillard
VP Business Development EMEA

Megan Saunders
SVP Global Marketing & Growth

Our Partners

In the United Kingdom, all Emodo solutions are available through Mobsta, the UK’s foremost experts in leveraging location data to engage audiences. Mobsta harnesses Operator Intelligence to verify location data, ensure data accuracy and ultimately deliver campaigns that perform at a higher level. Mobsta delivers rich insights, builds audiences (to activate digitally or through offline channels) and creates robust measurement solutions to understand the real-world impact of advertising campaigns.

CKDelta and Emodo work closely to define data activation models and applications that improve advertising effectiveness. CKDelta is a data innovation company that designs and lab-tests data models for businesses, using diverse anonymised data sets, to both understand what is happening now, and to predict what is coming. CKDelta is a member of CK Hutchison Holdings, a diverse portfolio of businesses that provide a wide range of business data from across the globe.

Emodo applies Three operator data to verify, filter and improve the accuracy and effectiveness of advertising. Through the application of privacy-compliant techniques, the partnership elevates campaign performance for marketers and improves the connectivity experience for mobile consumers. Three UK connects more than 10 million customers and their network covers 99% of the UK population. Three UK is part of the CK Hutchison Holdings Ltd group of companies which has mobile operations in 11 countries.

Industry Accolades

Emodo is the proud recipient of numerous awards for innovation, data science and industry leadership, including: