A Data-First Approach
to Advertising

Inventory, audiences and insights that start with greater accuracy so they deliver better results.

Emodo is the data activation arm of Ericsson – the telecom innovator that powers mobile operators worldwide.

Nobody else does what we do, but the idea is pretty simple. In advertising, when you improve data accuracy you get a ripple effect. Campaigns can be more targeted, more strategic, more creative and ultimately more effective.

So, we double down on accuracy from square one.

We do that by applying the most accurate mobile data available – the data from mobile operators – as a truth-set – to verify, filter and fix the otherwise marginal inventory that flows through the bidstream. We call this Operator Intelligence.

Whether it’s our data-first advertising marketplace or our consumer insights, everything we offer is uniquely insightful, highly accurate and privacy-compliant.

Our Management Team

Alistair Goodman
General Manager

Ken Coffee
Chief Financial Officer

Damian McKenna
Chief Business Officer

Dan Parkes
Chief Technology Officer

Todd Touesnard
SVP, Product & Data Science

Kelly Anderson
SVP, Legal and Data Privacy/Protection

Westley Gillard
VP Business Development EMEA

The Leadership Team

Alistair Goodman
General Manager

Ken Coffee
Chief Financial Officer

Damian McKenna
Chief Business Officer

Dan Parkes
Chief Technology Officer

Todd Touesnard
SVP, Product & Data Science

Kelly Anderson
SVP, Legal and Data Privacy/Protection

Westley Gillard
VP Business Development EMEA

Our Partners

In the United Kingdom, all Emodo solutions are available through Mobsta, the UK’s foremost experts in leveraging location data to engage audiences. Mobsta harnesses Operator Intelligence to verify location data, ensure data accuracy and ultimately deliver campaigns that perform at a higher level. Mobsta delivers rich insights, builds audiences (to activate digitally or through offline channels) and creates robust measurement solutions to understand the real-world impact of advertising campaigns.

CKDelta and Emodo work closely to define data activation models and applications that improve advertising effectiveness. CKDelta is a data innovation company that designs and lab-tests data models for businesses, using diverse anonymised data sets, to both understand what is happening now, and to predict what is coming. CKDelta is a member of CK Hutchison Holdings, a diverse portfolio of businesses that provide a wide range of business data from across the globe.

Emodo applies Three operator data to verify, filter and improve the accuracy and effectiveness of advertising. Through the application of privacy-compliant techniques, the partnership elevates campaign performance for marketers and improves the connectivity experience for mobile consumers. Three UK connects more than 10 million customers and their network covers 99% of the UK population. Three UK is part of the CK Hutchison Holdings Ltd group of companies which has mobile operations in 11 countries.

Industry Accolades

Emodo is the proud recipient of numerous awards for innovation, data science and industry leadership, including: