Download Now >> Long-term quarantining has forced consumers to look at their homes in new ways. Additionally, hours of video [...]
Ericsson Emodo Tackles Ad Industry’s Data Inaccuracy Problem with Launch of First Inventory Solution Verified for Accuracy by Three UK Operator Data
Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding [...]
We believe it’s important that we continue to echo and amplify this message from Ericsson CEO Börje Ekholm.
Inaccurate and fraudulent data is a significant issue across the advertising industry. Inaccurate or fraudulent data causes wasted spending that [...]
Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World We are thrilled to share that [...]
Ericsson Emodo Partners with CKDelta, a member of CK Hutchison Holdings, To Improve Data Accuracy Across Advertising and Other Industries
Through the partnership, Ericsson Emodo will bring marketers high-quality, trusted data to improve ad effectiveness and reduce fraud. SAN FRANCISCO, [...]
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Ericsson’s mobile advertising and monetization platform, today launched Emodo Audiences, making carrier-verified audience solutions available in the U.S. for the first time.
The first verification tool of its kind, the Emodo Verification product uses carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend.