Inaccurate and fraudulent data is a significant issue across the advertising industry. Inaccurate or fraudulent data causes wasted spending that [...]
Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World We are thrilled to share that [...]
Ericsson Emodo Partners with CKDelta, a member of CK Hutchison Holdings, To Improve Data Accuracy Across Advertising and Other Industries
Through the partnership, Ericsson Emodo will bring marketers high-quality, trusted data to improve ad effectiveness and reduce fraud. SAN FRANCISCO, [...]
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Ericsson’s mobile advertising and monetization platform, today launched Emodo Audiences, making carrier-verified audience solutions available in the U.S. for the first time.
The first verification tool of its kind, the Emodo Verification product uses carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend.
Location data can be a goldmine for marketers. As explored in the first blog post of this series, accurate, real-time location [...]
When proximity advertising first arrived on the scene almost fifteen years ago, the ability to serve up deals or ads [...]