How AI, AR, and 5G Are Turning ID Deprecation Into Opportunity
https://vimeo.com/585983932
5G and the Emergence of Immersive Advertising: Augmented Reality and Other Experiences
https://vimeo.com/560469438
What Marketers Need to Know: AI’s Key Role in Addressing the Loss of Traditional IDs
https://vimeo.com/554820766/fb65ef939f
How 5G is Enabling Better Results through Immersive Creative Experiences
2021 has created new engagement opportunities for bold marketers. Immersive mobile ad creative, including AR formats, are proving to be [...]
5G: Evolution or Revolution for Consumers and Marketers
https://vimeo.com/513040047/08e6bfc70f
What is Data Science Hiding From?
Marketing data. It’s a $20 billion industry composed of hundreds of companies, most of which gather, shape and sell consumer [...]
Calculate the cost of inaccuracy with the aCPM
Most of us have enough experience as consumers to know that you get what you pay for. Choosing the cheapest [...]
A Day in the Life of a Data Point
Just like everything else you buy, data-based products (such as segments, attribution models, targeted media campaigns, or PMPs) don’t just [...]
Do You Get What You Pay For? The Trouble with Location Data
After three years and more than 100 studies, Emodo research has shown that while marketers say quality and accuracy are [...]
Inside the Industry’s Biggest Media Waste Problem
Traditional media verification, like brand safety, IVT, and viewability, paint a glowing picture of improvement year after year. How can [...]