Marketing data. It’s a $20 billion industry composed of hundreds of companies, most of which gather, shape and sell consumer [...]

Most of us have enough experience as consumers to know that you get what you pay for. Choosing the cheapest [...]

Just like everything else you buy, data-based products (such as segments, attribution models, targeted media campaigns, or PMPs) don’t just [...]

After three years and more than 100 studies, Emodo research has shown that while marketers say quality and accuracy are [...]

Traditional media verification, like brand safety, IVT, and viewability, paint a glowing picture of improvement year after year. How can [...]

Industry lingo creates easy shortcuts for insiders. It lets us say more with less, so we can make our points [...]

Can a lopsided focus on where ads run distract us from the real source of marketing waste? Jake Moskowitz from [...]