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  • What is Data Science Hiding From?

What is Data Science Hiding From?

Marketing data. It’s a $20 billion industry composed of hundreds of companies, most of which gather, shape and sell consumer [...]

By Emodo Institute|2020-11-17T00:16:45+00:00July 10th, 2020|Blog, Video Learning|
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  • Calculate the cost of inaccuracy with the aCPM

Calculate the cost of inaccuracy with the aCPM

Most of us have enough experience as consumers to know that you get what you pay for. Choosing the cheapest [...]

By Emodo Institute|2020-11-17T00:18:08+00:00June 25th, 2020|Blog, Video Learning|
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  • A Day in the Life of a Data Point

A Day in the Life of a Data Point

Just like everything else you buy, data-based products (such as segments, attribution models, targeted media campaigns, or PMPs) don’t just [...]

By Emodo Institute|2020-11-17T00:28:48+00:00June 3rd, 2020|Blog, Video Learning|
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  • Do You Get What You Pay For? The Trouble with Location Data

Do You Get What You Pay For? The Trouble with Location Data

After three years and more than 100 studies, Emodo research has shown that while marketers say quality and accuracy are [...]

By Emodo Institute|2020-11-17T00:29:35+00:00May 28th, 2020|Blog, Video Learning|
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  • Inside the Industry’s Biggest Media Waste Problem

Inside the Industry’s Biggest Media Waste Problem

Traditional media verification, like brand safety, IVT, and viewability, paint a glowing picture of improvement year after year. How can [...]

By Emodo Institute|2020-11-17T00:30:52+00:00May 21st, 2020|Blog, Video Learning|
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  • Say what? 5 data quality terms that don’t mean what you think

Say what? 5 data quality terms that don’t mean what you think

Industry lingo creates easy shortcuts for insiders. It lets us say more with less, so we can make our points [...]

By Emodo Institute|2020-11-17T00:31:40+00:00May 12th, 2020|Blog, Video Learning|
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  • Media vs. Data: A Critical Balancing Act

Media vs. Data: A Critical Balancing Act

Can a lopsided focus on where ads run distract us from the real source of marketing waste? Jake Moskowitz from [...]

By Emodo Institute|2020-07-13T21:41:42+00:00May 6th, 2020|Blog, Video Learning|
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