Emodo Institute Learning Library
To keep you informed and engaged, we’ve extended the Emodo Institute’s online learning options. Our Learning Library provides snack-sized, thought-provoking vignettes of digital advertising lessons chock full of best practices. Enjoy!
Navigating the Uncertain Holidays
Navigating the Uncertain Holidays
Date
July 30th, 2020
43% fewer consumers are optimistic about the upcoming holiday season compared to just two months ago. How will holiday shopping change as a result? What does that mean for advertisers?...
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What is Data Science Hiding From?
Date
July 10th, 2020
Marketing data. It’s a $20 billion industry composed of hundreds of companies, most of which gather, shape and sell consumer targeting data to brands and agencies. Very few of those...
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The Retailer’s Road to Winning Consumers Back
Date
June 25th, 2020
As shelter-in-place orders are lifted across the country, restaurants and retailers are seeking to understand how to regain the business and trust of their consumers. The Emodo Institute research set...
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Calculate the cost of inaccuracy with the aCPM
Date
June 25th, 2020
Most of us have enough experience as consumers to know that you get what you pay for. Choosing the cheapest option — in food, clothes, cars, homes, and all the...
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A Day in the Life of a Data Point
Date
June 3rd, 2020
Just like everything else you buy, data-based products (such as segments, attribution models, targeted media campaigns, or PMPs) don’t just suddenly show up on the shelf at the store. Getting...
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Do You Get What You Pay For? The Trouble with Location Data
Date
May 28th, 2020
After three years and more than 100 studies, Emodo research has shown that while marketers say quality and accuracy are their greatest concern when it comes to data, that’s not...
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