The latest moves brands are making to mount a comeback
“As major cities begin allowing more business to re-open, brands are trying to resume some normalcy. Still, major hurdles remain, including restoring consumer confidence, while also revamping operations to account for social distancing.”
AdAge, in its regularly updated list tracking marketers’ response to coronavirus, presents survey research data published by Emodo and others in the industry. Dive into the results of Emodo’s research study based on a nationwide survey of consumers. Jake Moskowitz, Head of Emodo Institute, sees signs that the pandemic could lead to permanent changes.