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Opt-in is not a replacement for opt-out

Date April 12th, 2022

By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and apps, greatly assisted by the availability of third-party user data,...

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5 Steps to Minimize AI Bias in Marketing

Date February 22nd, 2022

Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that there will always be some form of unintentional algorithmic bias...

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8th Wall and Ericsson Emodo Announce New Partnership to Enable Web AR Ads That Offer Immediate Engagement and Scale

January 19th, 2022

Partnership connects 8th Wall’s technology and developer ecosystem with Emodo’s advertiser and publisher network to introduce embeddable AR ad units (Palo Alto, California, January 19, 2022) – The leader in...

Ericsson Emodo Launches First 5G-Powered Augmented Reality Ads for Mobile Advertising

December 15th, 2021

Company launches Emodo Creative Lab to create targeted AR experiences for advertisers, beginning with Resolution Media and The Broadway League. San Francisco, CA (December 16, 2021) Emodo, an Ericsson company...

Ericsson Emodo Scales Leadership Team to Spearhead Next Phase of Growth

November 30th, 2021

The company welcomes Thomas Anderson as Chief Marketplace Development Officer; Aaron Johnston as SVP, Americas; Megan Saunders as SVP Global Marketing & Growth; Priti Ohri as VP Global Product Strategy...