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Opt-in is not a replacement for opt-out

Date April 12th, 2022
By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and apps, greatly assisted by the availability of third-party user data,...
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5 Steps to Minimize AI Bias in Marketing

Date February 22nd, 2022
Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that there will always be some form of unintentional algorithmic bias...
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