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Augmented Reality Ads See Better Reception Than Other Digital Formats

Date July 13th, 2021

A recent Emodo survey found nearly three-quarters of consumers would be more likely to pay attention to an ad that incorporated AR elements and about 70% said they would like...

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Emodo Recognized Among the AdExchanger 2021 Programmatic Power Players

Date July 6th, 2021

We are excited to share that Emodo has been recognized as a 2021 Programmatic Power Player: a definitive list of the top agencies and strategic partners. AdExchanger’s Programmatic Power Players is...

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The End of IDFA: 4 Misconceptions And 3 Ways Forward

June 8th, 2021

by Jake Moskowitz, VP of Data Strategy and Head of Emodo Institute Apple’s IDFA changes and Google’s eventual deprecation of third-party cookies in Chrome have turned the advertising industry on its head....

Emodo Launches Predictive Audiences

May 19th, 2021

Emodo, an Ericsson company focused on premium mobile advertising solutions, today launched Emodo Predictive Audiences, an artificial intelligence-powered targeting solution that enables advertisers to target audiences at scale, whether the...