By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and apps, greatly assisted by the availability of third-party user data,...
Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that there will always be some form of unintentional algorithmic bias...
Emodo joins the Human Collective as a founding member to eradicate fraud across the advertising supply chain San Francisco and New York — (October 21, 2021) — Emodo, an Ericsson...
HUMAN announces 18 members in its Founding class, bringing together more than 20 industry leading companies across the advertising supply chain for stronger collective protection against bot attacks and fraud...
by Alistair Goodman, General Manager of Emodo We are past the point of speculating on the potential of 5G technology. 5G is here, and it’s changing the ad market almost...
A recent Emodo survey found nearly three-quarters of consumers would be more likely to pay attention to an ad that incorporated AR elements and about 70% said they would like...