News & EventsDan Zasloff2021-09-08T15:23:00-08:00

News & Events

A little spotlight for some recent Emodo
headlines and initiatives.

Opt-in is not a replacement for opt-out

Date April 12th, 2022

By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and apps, greatly assisted by the availability of third-party user data,...

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5 Steps to Minimize AI Bias in Marketing

Date February 22nd, 2022

Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that there will always be some form of unintentional algorithmic bias...

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Ericsson Emodo and HUMAN Expand Protection Against Sophisticated Bot Attacks and Fraud in Mobile Advertising

Date October 21st, 2021

Emodo joins the Human Collective as a founding member to eradicate fraud across the advertising supply chain San Francisco and New York — (October 21, 2021) — Emodo, an Ericsson...

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The Human Collective Grows More than 5x Since April Launch

Date October 12th, 2021

HUMAN announces 18 members in its Founding class, bringing together more than 20 industry leading companies across the advertising supply chain for stronger collective protection against bot attacks and fraud...

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How 5G Is Changing Advertising For Good

Date September 21st, 2021

by Alistair Goodman, General Manager of Emodo We are past the point of speculating on the potential of 5G technology. 5G is here, and it’s changing the ad market almost...

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Augmented Reality Ads See Better Reception Than Other Digital Formats

Date July 13th, 2021

A recent Emodo survey found nearly three-quarters of consumers would be more likely to pay attention to an ad that incorporated AR elements and about 70% said they would like...

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